Ex I-Econ Franchisor Hanwell Holdings announced on 12th May 2017 and that the entire franchise will cease operations on 31 May 2017
Within the short time frame, the former I-Econ franchisee management committee made up of the main key I-Econ outlets, sat down and did a SWOT analysis of our business model and decided that we need to embark on an entire “Go Digital” strategy.
Within 2 weeks, we set up NEW ECON HOLDINGS PTE LTD and and was founded with 13 outlets in the group.
Now we have 18 outlets under the NewEcon group which are mainly located in the heartland of Singapore, near to the consumer.
Mini-marts make the digital march towards survival
The New Paper | October 02, 2017